a one-stop shop
for small brands

realistic solutions designed to last

To solve more problems of the world, we need strong nonprofits and purpose-driven businesses. That’s why I bring my passion and energy to every project and strive to deliver useful, lasting products.

Before diving into a new project, I’ll work with you to create a plan that meets your objectives, timeline and budget—without compromising on quality. I believe frequent and effective communication is vital and that transparency is essential. 

I provide hourly guidance and work on a per-project basis. For larger projects that touch on services outside of my skillset, I pull from a team of collaborators to ensure you end up with a product you’ll love.

This list of services isn’t exhaustive—so if you have a need that doesn’t quite fit into these areas, please reach out. Even if I can’t help, I may know someone who can!

I am grateful for the quality, speed and even-keeled problem solving Carrie brought to our project when I felt in a complete pinch!

—Michelle Connor, President + CEO, Forterra

ux + web design

Web design is more than just making a website look beautiful. I work with clients to structure the design process around the end user—to ensure that we meet internal goals while creating a positive user experience for visitors, too. I believe it’s important to spend time performing research and analysis to make user- and data-informed decisions that guide content and design. I partner with extremely talented developers to deliver custom, optimized websites.

Carrie’s expertise and guidance in creating my new website were invaluable. The combination of her web and design expertise, her business savvy and her cheerful demeanor made her an absolute delight to work with.

—Marcy Porus-Gottlieb, Marcy Porus-Gottlieb Consulting

activities

  • Journey maps
  • Sketching
  • Wireframes
  • Prototypes
  • Core modeling
  • SEO strategy + implementation
  • Site optimization

featured work + clients

ux + web design / development

ux design

ux + web design / development

content strategy + messaging

Planning is an easy step to skip with the desire—or pressure—to produce tangible results. But a strategy that’s adaptable for long-term management and centered on your target audiences will save you time and money, leading to stronger content, too. I’ll help you prioritize your efforts and develop a procedure for the creation, delivery, and maintenance of clear and consistent content.

Carrie really knows her stuff. She provided me with tools that were practical and user-friendly, and pushed our marketing efforts far beyond our team's capabilities.

—Darla DeRuiter, Environmental Studies Professor, Feather River College

activities

  • Messaging hierarchy
  • Target audience + user group development
  • Content audits
  • Copywriting
  • Communications plans
  • Social media planning

featured clients

graphic design + identity

I help clients build strong visual identities to create lasting connections. Whether through a revamped logo or brand palette, digital or print marketing materials, or templates to use across multiple platforms, I help clients establish a consistent, polished look. 

Carrie excelled at guiding us through the process of creating an updated logo and brand identity. She actively listened to how we wanted to be portrayed, provided us with new ideas, and gave us a fresh look that reflects our vision and style perfectly.

—Liz Johnston, Director, City Forest Credits

activities

  • Visual identity
  • Logo refresh
  • Data visualization
  • Print + digital marketing collateral
  • Merchandise
  • Email marketing
  • Print newsletters
  • Annual reports

featured work + clients

visual identity / logo refresh / collateral / merchandise

quarterly print publication

visual identity / logo refresh / maps / iconography

research + analysis

Whether you’re about to start a website redesign or want to refresh existing content, it’s never too late to learn more about your users. I’ll assess the best research methods to learn about your target audiences’ behaviors and motivations, uncover pain points and prioritize areas for optimization.

This is so amazing! So helpful. And I feel like it’s months worth of research on our end (that usually gets pushed to the back burner) rolled into one simple document.

—Julie Rainey, Vice President, Professional Data Analysts

activities

  • Usability testing
  • Surveys + interviews
  • Stakeholder workshop
  • Competitive analysis
  • Google analytics reporting

featured clients

email marketing

These days even the smallest of operations can be sophisticated email marketers. I help clients create and test campaigns, segment lists, and develop nurturing strategies to convert subscribers and build engaged, loyal audiences.

Carrie helped us segment our list and establish onboarding and content strategies for our different target audiences. She created easy-to-use templates for our team and trained us to maintain professional, dynamic marketing campaigns.

—Emily Klingbeil, Founder, Phoebe

activities

  • A/B testing
  • List segmentation
  • Onboarding campaigns
  • Nurturing strategies
  • Email design
  • Copy writing

featured clients

photography + videography

I occasionally shoot photos and assist with the production of short videos for clients. Whether it’s crafting a script, managing production or editing existing videos, I love the creativity and thrive on helping people and their stories shine.

Carrie's video is a massive hit. I have shown it to so many people and they just get it instantly and are really engaged. She really created an asset for us.

—Jake Kendall, Director, Digital Financial Services Innovation Lab

activities

  • Script editing 
  • Post-production editing
  • Project management
  • Platform strategy + distribution

featured work + clients

photography / videography

photography / videography

photography / videography

business coaching

I often act as a sounding board for clients to brainstorm growth ideas, new opportunities, or procedures to improve efficiencyI have a keen sense of entrepreneurship and the challenges facing small operations after having spent five years as an Executive Director and in leadership positions on multiple boards of directors.

Carrie’s forte is helping me build the scaffolding to either put new business ideas into motion or flush them out as not a great idea. During our brainstorming sessions, Carrie challenges me with thought provoking questions, while being honest, sincere and engaged.​

—Susan DeLano, Serial Entrepreneur + Co-Founder of The Brewing Lair​

featured clients