demonstrating a relationship-based approach to learning
Hawthorne Learning Solutions
Hawthorne Learning Solutions is a tutoring service in Bellingham owned by my brother, Matt, and his wife, Emma. They are more than just tutors. They are incredible educators and advocates for students, but they also become partners to parents.
I built a new website for their growing business in 2018 and I didn’t want to use stock photos like every other tutoring site—I really wanted their authenticity and approachability to shine through the creative content on the website. I decided to interview parents for a short video because parents using their own words to describe their impact is more powerful than anything we could have written ourselves.
- Filmed all footage
- Post-production video editing
Since I was shooting photos during actual tutoring sessions, my primary goal was to be as unobtrusive as possible. In addition to the challenge of trying to capture excitement while a student is learning, lighting and drab settings were also difficult. Ultimately, I chose to use only black and white photos and duotone images on the website.
Investing time and money and finding a tutor to trust can be daunting for parents so I recommended we create a video to help build confidence with prospective clients. Instead of Matt and Emma talking about their business, I interviewed parents to convey the impact Matt and Emma have had on their children’s lives.