a one-stop shop
for small brands
realistic communications solutions designed to last
To solve more problems of the world, we need strong nonprofits and purpose-driven businesses. That’s why I bring my passion and energy to every project and strive to deliver useful, lasting solutions.
Before diving into a new project, we’ll create a plan that meets your objectives, timeline and budget—without compromising on quality. I believe frequent and effective communication is vital and that transparency is essential.
I provide hourly guidance and work on a per-project basis. For larger projects that touch on services outside of my skillset, I pull from a team of collaborators to ensure you get exactly what you need.
This list of services isn’t exhaustive—so if you have a need that doesn’t quite fit into these areas, please reach out. Even if I can’t help, I likely know someone who can!
I am grateful for the quality, speed and even-keeled problem solving Carrie brought to our project when I felt in a complete pinch!
ux + web design
Web design is more than making a website look beautiful. If your user doesn’t know where to find things, then the website likely isn’t working for you.
My design process is structured around the end user—to ensure that we meet internal goals while creating a positive user experience for visitors, too. I take the time to perform research and analysis so that together we can make user- and data-informed decisions that guide content and design. I partner with extremely talented developers to deliver custom, optimized websites.
Carrie’s expertise and guidance in creating my new website were invaluable. The combination of her web and design expertise, her business savvy and her cheerful demeanor made her an absolute delight to work with.
activities
- Journey maps
- Sketching
- Wireframes
- Prototypes
- Core modeling
- SEO strategy + implementation
- Site optimization
- Development
featured work + clients
ux + web design / development
ux design
ux + web design / development
content strategy + messaging
Planning is an easy step to skip with the desire—or pressure—to produce tangible results. But a strategy that’s adaptable for long-term management and centered on your target audiences will save you time and money, leading to stronger content, too. I’ll help you prioritize your efforts and develop a procedure for the creation, delivery, and maintenance of clear and consistent content across all your channels.
Carrie really knows her stuff. She provided me with tools that were practical and user-friendly, and pushed our marketing efforts far beyond our team's capabilities.
activities
- Messaging hierarchy
- Target audience + user group development
- Content audits
- Copywriting
- Communications plans
- Social media planning
featured clients
graphic design + identity
Strong visual identities create lasting connections with your audience. Having an authentic brand identity can make the difference—why someone chooses you over your competitor.
Whether through a revamped logo or brand palette, digital or print marketing materials, or templates to use across multiple platforms, I help clients establish a consistent, polished look that reflects who you are and what you stand for.
Carrie excelled at guiding us through the process of creating an updated logo and brand identity. She actively listened to how we wanted to be portrayed, provided us with new ideas, and gave us a fresh look that reflects our vision and style perfectly.
activities
- Visual identity
- Logo refresh
- Data visualization
- Print + digital marketing collateral
- Merchandise
- Email marketing
- Print newsletters
- Annual reports
featured work + clients
visual identity / logo refresh / collateral / merchandise
quarterly print publication
visual identity / logo refresh / maps / iconography
research + analysis
Whether you’re about to start a website redesign or want to refresh existing content, it’s never too late to learn more about your users. I’ll assess the best research methods to learn about your target audiences’ behaviors and motivations, uncover pain points and prioritize areas for optimization.
This is so amazing! So helpful. And I feel like it’s months worth of research on our end (that usually gets pushed to the back burner) rolled into one simple document.
activities
- Usability testing
- Surveys + interviews
- Stakeholder workshop
- Competitive analysis
- Google analytics reporting
featured clients
email marketing
These days even the smallest of operations can be sophisticated email marketers. I help clients create and test campaigns, segment lists, and develop nurturing strategies to convert subscribers and build engaged, loyal audiences.
Carrie helped us segment our list and establish onboarding and content strategies for our different target audiences. She created easy-to-use templates for our team and trained us to maintain professional, dynamic marketing campaigns.
activities
- A/B testing
- List segmentation
- Onboarding campaigns
- Nurturing strategies
- Email design
- Copy writing
featured clients
photography + videography
I occasionally shoot photos and assist with the production of short videos for clients. Whether it’s crafting a script, managing production or editing existing videos, I love the creativity and thrive on helping people tell their story.
Carrie's video is a massive hit. I have shown it to so many people and they just get it instantly and are really engaged. She really created an asset for us.
activities
- Script editing
- Post-production editing
- Project management
- Platform strategy + distribution
featured work + clients
photography / videography
photography / videography
photography / videography
business coaching
Having someone to bounce ideas off of can unlock new ideas and give you an extra bout of energy to take on a new challenge or chase a dream.
I often act as a sounding board for clients to brainstorm growth ideas, new opportunities, or procedures to improve efficiency. After serving as an Executive Director for 5 years and over a decade of holding leadership positions on Boards, there’s not a lot I haven’t seen. I have a keen sense of entrepreneurship and the challenges facing small operations.
Carrie’s forte is helping me build the scaffolding to either put new business ideas into motion or flush them out as not a great idea. During our brainstorming sessions, Carrie challenges me with thought provoking questions, while being honest, sincere and engaged.
featured clients
