responsive + approachable website redesign

Professional Data Analysts


Professional Data Analysts is a full-service program evaluation firm dedicated to helping health initiatives succeed with effective data-centric solutions. PDA’s old site was designed in 2007—they needed a responsive site that represented the look of their new logo and branding.

We came up with a colorful, approachable site designed to fit PDA’s updated brand identity and developed a content strategy that met the company’s objectives and focused on their users’ needs. 


  • User research
  • User group development
  • Analytics reporting
  • Content audit + core modeling
  • Messaging hierarchy + writing guide
  • Photography direction
  • Wireframes + prototypes
  • SEO strategy + implementation
  • Web development


  • Custom WordPress site
  • Built in 2018

Carrie spent ample time getting to know us and our needs before jumping in. She was responsive to our needs and expectations, but also able to clearly communicate when she didn't agree with our ideas based on her experience as a web designer. Carrie also has a great eye on design. This was such a wonderful collaboration. We’re all so, so, so happy with the finished website—she did a fantastic job.

sample responsive website redesign


not your average data geeks

We wanted PDA’s authenticity and approachability to shine on their new site, so I encouraged them to use real photos of their teams in action instead of stock photos. I provided direction and mood boards for their photographer to ensure we ended up with photos for the site that were tasteful and usable. 

I adhered to the principles of accessible design across the entire site and went with a duotone design on hero images so headings and subheads are legible.

To help prospective clients feel confident in PDA’s work, we designed the consulting service area pages to automatically pull in related staff and work highlights tagged under those service areas. The work highlights are also organized by service areas.

sample responsive website built by web designer for small businesses

optimized user experience

Using collapsible accordion boxes and flip cards enabled us to provide a lot of information without making the page feel too dense or text heavy. On mobile, the accordion boxes still function the same but the flip cards have all of the information.

built to last

PDA needs to be able to regularly update the site with their latest research and publications. So as with all sites I build for clients, I trained their staff to easily edit content and add or remove pages on their own. 

It was a pleasure working with Carrie to redesign our company website. She guided me through every step of the process, making it fun and easy. Carrie taught me so much about SEO, writing for the web, elements of a strong website, and more. She created a visually appealing, responsive website that we can be proud of. I hope to work with Carrie again on future design projects!

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