a fresh look for a growing nonprofit
City Forest Credits
City Forest Credits is a nonprofit that helps the private sector contribute to local climate action and enrich communities through carbon offsets and tree planting projects in urban areas.
CFC is a young organization poised for growth. They recognized the need to move away from their homegrown look to a more polished look that resonates with their corporate clients. I created a new logo and and visual identity to begin building a cohesive brand before I redesigned their website.
- Logo redesign
- Visual identity
I pulled certain elements from the previous logo—a similar style tree and the buildings that imply an urban scape and kept the following in mind:
- Distinguishable in a smaller, digital format
- Easily legible in horizontal version (because it will be used on website)
- Could be turned into a seal
- Colors that are web safe
- Can work well as monochromatic logo
A primary green is the core color of the brand with blues incorporated to make the palette more complex. The lighter blue softens the overall and the mint offers a modern edge, often used on websites for startups.
program colors + call to action
I designed icons for project cards and infographics to help break up CFC’s rather dense content and explain their complex model.