4 digital marketing tips during covid

seattle good business network marketing tips webinar

I gave a webinar to Seattle Good Business Network members on online marketing + communication this morning. The small businesses ranged from B2B to DTC, retail to wholesale + online to brick & mortar. It was tough to come up with useful tips for such a diverse group but here are four I shared:

know who you’re communicating with

Assess your target audiences’ needs, motivations + behaviors to learn where they are and what messages will resonate.

prioritize transparency + communication

Be open with your customers—communicate your challenges (supply chain issues, staffing capacity, etc), how you’re protecting your employees + how you plan to protect your customers as things open up.

dial-in your digital marketing

The pandemic provides an opportunity to try new things or improve existing efforts. Perform a competitive analysis, run a web, email, or social audit, or develop a new nurturing strategy or ad campaign.

measure your efforts

If you haven’t already, set up analytics tools so you can assess what’s working and measure your ROI. If you do already, great—make time to review the data + draw data-informed conclusions to optimize your efforts.

If you work in marketing, would you add or change this list? If you’re a small business owner, hope this list helps 🙂

—Carrie

share this post
Share on facebook
Share on twitter
Share on linkedin
more blog posts
picture of plant with text

2021 year in review

2021 was another rollercoaster of a year for most people. I feel fortunate that this year was my most successful yet as a marketing consultant. I’m proud to have supported even more awesome small businesses and nonprofits than any other year.

read on >>
california coast

2020 year in review

Despite the craziness COVID brought us, I had the good fortune of continuing to provide communications and marketing support to some amazing nonprofits and small businesses.

read on >>